{"id":1442,"date":"2026-02-06T16:24:55","date_gmt":"2026-02-06T16:24:55","guid":{"rendered":"https:\/\/www.shdesigns.in\/design\/?p=1442"},"modified":"2026-02-06T16:25:17","modified_gmt":"2026-02-06T16:25:17","slug":"trusted-by-design-how-verified-manufacturing-is-becoming-indias-new-export-currency","status":"publish","type":"post","link":"https:\/\/www.shdesigns.in\/design\/2026\/02\/06\/trusted-by-design-how-verified-manufacturing-is-becoming-indias-new-export-currency\/","title":{"rendered":"Trusted by Design: How Verified Manufacturing Is Becoming India\u2019s New Export Currency"},"content":{"rendered":"<header aria-label=\"Article header\">\n<figure class=\"relative\">\n<div class=\"reader-cover-image__wrapper-right-rail-layout\"><img decoding=\"async\" id=\"ember1160\" class=\"reader-cover-image__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQGOfCHH2oAeGQ\/article-cover_image-shrink_720_1280\/B4DZwzv.DlJUAI-\/0\/1770394746492?e=1772064000&amp;v=beta&amp;t=qFINvprZUbinypzzUbmfcauq8hqwPEqhRLPkj23eUz8\" alt=\"Deep Researched by S&amp;H DESIGNS Team. Copyright \u00a9 2026 S&amp;H DESIGNS. All rights reserved.\" \/><\/div><figcaption class=\"reader-cover-image__caption\">Deep Researched by S&amp;H DESIGNS Team. Copyright \u00a9 2026 S&amp;H DESIGNS. All rights reserved.<\/figcaption><\/figure>\n<h1 class=\"reader-article-header__title\" dir=\"ltr\"><img decoding=\"async\" id=\"ember1164\" class=\"avatar undefined EntityPhoto-circle-4 evi-image ember-view\" style=\"font-size: 16px;\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D03AQFdccJ53KQuFg\/profile-displayphoto-scale_100_100\/B4DZrAwnZuIgAg-\/0\/1764170565079?e=1772064000&amp;v=beta&amp;t=o_bTHtSAKT6Aegle2V9GPdbvy46TlAgDbEpJkXrqAC4\" alt=\"Hrishikesh S Deshpande\" \/><\/h1>\n<\/header>\n<div class=\"relative reader__grid\">\n<div class=\"reader-author-info__container\">\n<div class=\"display-flex align-items-center justify-space-between\">\n<div class=\"reader-author-info__inner-container\">\n<div id=\"ember1161\" class=\"artdeco-entity-lockup artdeco-entity-lockup--size-3 ember-view\">\n<div id=\"ember1165\" class=\"reader-author-info__content artdeco-entity-lockup__content ember-view\">\n<div id=\"ember1166\" class=\"reader-author-info__author-lockup--flex artdeco-entity-lockup__title ember-view\">\n<h2 class=\"text-heading-medium display-flex align-items-center\">Hrishikesh S Deshpande<\/h2>\n<div class=\"ivm-image-view-model  inline-block display-badge__icon  pl1\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \">Founder &amp; CEO, S&amp;H DESIGNS | \u201cSchlau &amp; H\u00f6her DESIGNS\u201d | Manufacturing Transformation Architect | 120-Day Embedded Results | Risk-Share Accountability<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"reader-actions\">\n<div id=\"ember1175\" class=\"artdeco-dropdown artdeco-dropdown--placement-bottom artdeco-dropdown--justification-right ember-view\">\n<div id=\"ember1177\" class=\"artdeco-dropdown__content artdeco-dropdown--is-dropdown-element artdeco-dropdown__content--justification-right artdeco-dropdown__content--placement-bottom ember-view reader-overflow-options__content\" tabindex=\"-1\" aria-hidden=\"true\">February 6, 2026<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-scaffold-immersive-reader-content=\"\">\n<div class=\"reader-article-content reader-article-content--content-blocks\" dir=\"ltr\">\n<div class=\"reader-content-blocks-container\">\n<h3 id=\"ember1181\" class=\"ember-view reader-text-block__heading-3\">Executive Snapshot: From \u201cLowest Cost\u201d to \u201cMost Trusted\u201d<\/h3>\n<p id=\"ember1182\" class=\"ember-view reader-text-block__paragraph\">India\u2019s factories sit at the centre of a global reset. Merchandise exports crossed roughly USD 437 billion in FY2024 even amid volatility, and India is rapidly climbing the list of preferred sourcing hubs for Europe and the US. But the next wave of mandates will not be awarded on cost and capacity alone. European rules like CSRD and CBAM, tighter US import scrutiny, and brand-level ESG commitments are forcing buyers to demand <strong>verified capacity, verified compliance, verified ESG<\/strong>\u2014with full audit trails back to the shopfloor.<\/p>\n<blockquote id=\"ember1183\" class=\"ember-view reader-text-block__blockquote\"><p>For Indian MSMEs, the core C-suite problem is no longer \u201cCan we produce?\u201d but <strong>\u201cCan we prove\u2014continuously, digitally, and credibly\u2014how we produce?\u201d<\/strong> That proof is becoming a tradeable asset in its own right: India\u2019s new export currency.<\/p><\/blockquote>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember1184\" class=\"ember-view reader-text-block__heading-3\">The New Export Currency: Verified Manufacturing<\/h3>\n<p id=\"ember1185\" class=\"ember-view reader-text-block__paragraph\">Global buyers are quietly rewriting their sourcing scorecards. Beyond landed cost and OTIF, they now weight:<\/p>\n<ul>\n<li><strong>Regulatory risk:<\/strong> Can suppliers support CSRD\/CBAM-grade data on carbon, labour, and waste?<\/li>\n<li><strong>Assurance-ready ESG:<\/strong> Are emissions, water, safety, and labour metrics backed by documents and third-party checks, not spreadsheets and promises?<\/li>\n<li><strong>Traceability:<\/strong> Can a defective batch, a labour grievance, or a carbon hotspot be traced back to line, shift, and supplier within hours, not weeks?<\/li>\n<\/ul>\n<p id=\"ember1187\" class=\"ember-view reader-text-block__paragraph\">In Europe, buyers who cannot obtain <strong>verified emissions and ESG data<\/strong> are forced to use punitive default factors under CBAM\u2014making non-transparent suppliers more expensive on paper than auditable competitors. Simultaneously, India\u2019s own regulator SEBI is pushing listed companies to extend ESG disclosures into their supply chains, pulling MSMEs into the same data orbit.<\/p>\n<p id=\"ember1188\" class=\"ember-view reader-text-block__paragraph\"><strong>Result:<\/strong> Trust and traceability are no longer \u201cnice-to-have certifications\u201d; they are <strong>entry tickets into premium, long-term mandates.<\/strong><\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember1189\" class=\"ember-view reader-text-block__heading-3\">India\u2019s Readiness Gap: Digitally Equipped, Not Yet Audit-Ready<\/h3>\n<p id=\"ember1190\" class=\"ember-view reader-text-block__paragraph\">The good news: India\u2019s MSMEs are not starting from zero. A 2025 CyberMedia Research study shows <strong>two in three MSMEs are already \u201cdigitally equipped\u201d<\/strong> with tools like ERP, CRM, and cloud platforms, and nearly a quarter use advanced technologies such as AI, IoT, and analytics. RedSeer estimates around <strong>12% of India\u2019s 64 million MSMEs are digitally mature<\/strong>, having moved beyond basic digitisation to integrated, data-driven operations.<\/p>\n<p id=\"ember1191\" class=\"ember-view reader-text-block__paragraph\">Yet this readiness is uneven and rarely tuned to <strong>audit-grade traceability<\/strong>.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember1192\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQGl9PdbD85chA\/article-inline_image-shrink_1000_1488\/B4DZwzrhT4IgAQ-\/0\/1770393574876?e=1772064000&amp;v=beta&amp;t=pfIet-O-GJ_QPiPEbXf1nHRYxRGMdtJRIOoSw1Rh5QU\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<p id=\"ember1193\" class=\"ember-view reader-text-block__paragraph\"><em>Digital readiness of Indian MSMEs, 2025<\/em><\/p>\n<p id=\"ember1194\" class=\"ember-view reader-text-block__paragraph\">Most plants still rely on fragmented systems\u2014one for production, another for HR, a third for EHS, plus islands of Excel. Data exists, but <strong>not as a continuous, verifiable story<\/strong> of:<\/p>\n<ul>\n<li>Which product was made<\/li>\n<li>On which line, with which parameter settings<\/li>\n<li>Using which supplier lot<\/li>\n<li>Under which labour, safety and environmental conditions<\/li>\n<\/ul>\n<p id=\"ember1196\" class=\"ember-view reader-text-block__paragraph\">Without that story, many MSMEs find themselves <strong>perennially \u201cpilot-ready\u201d but not \u201cmandate-ready\u201d<\/strong> for global buyers.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember1197\" class=\"ember-view reader-text-block__heading-3\">\u201cTrusted by Design\u201d on the Shopfloor: A Methodology, Not a Slogan<\/h3>\n<blockquote id=\"ember1198\" class=\"ember-view reader-text-block__blockquote\"><p>Trusted-by-design is the manufacturing analogue of secure-by-design in software: build trust mechanisms into layouts, workflows, and data architecture from day one, rather than bolting them on at audit time.<\/p><\/blockquote>\n<p id=\"ember1199\" class=\"ember-view reader-text-block__paragraph\">S&amp;H DESIGNS\u2019 SMART\u2013DECRA\u00a9 methodology, deployed across 500+ facilities, offers a practical pattern for this shift\u2014from paper-heavy operations to <strong>digitally verifiable, high-throughput plants<\/strong>.<\/p>\n<p id=\"ember1200\" class=\"ember-view reader-text-block__paragraph\"><strong>1. Define &amp; Diagnose \u2013 Make trust measurable<\/strong> Start with a diagnostic that treats <strong>traceability and auditability as hard KPIs<\/strong>, not CSR rhetoric:<\/p>\n<ul>\n<li>Map material, information, and people flows from gate-in to gate-out.<\/li>\n<li>Identify \u201cblack boxes\u201d where no timestamped data or documents exist (rework areas, outsourced processes, labour contractors).<\/li>\n<li>Tie every pain point back to lost margin: changeover delays, customer complaints, rejected ESG questionnaires, slow recalls.<\/li>\n<\/ul>\n<p id=\"ember1202\" class=\"ember-view reader-text-block__paragraph\"><strong>2. Evaluate &amp; Engineer \u2013 Design traceability into the layout<\/strong> Using tools like VSM, 3D simulation, and digital twins, S&amp;H DESIGNS redesigns material and information flows so that <strong>every critical event leaves a digital fingerprint<\/strong>\u2014scan, sensor, checklist, or system transaction.<\/p>\n<ul>\n<li>Station design ensures barcodes\/RFID\/QR codes can be captured without slowing operators.<\/li>\n<li>PLCs and IoT devices log process parameters that matter for quality and ESG (energy per batch, reject codes, safety interlocks).<\/li>\n<li>Work instructions and SOPs are integrated into systems, not pinned on notice boards.<\/li>\n<\/ul>\n<p id=\"ember1204\" class=\"ember-view reader-text-block__paragraph\"><strong>3. Construct &amp; Create \u2013 Connect physical flow to data flow<\/strong> The plant is then wired so that <strong>each movement of material and each critical task generates structured, time-stamped data<\/strong>:<\/p>\n<ul>\n<li>Lot genealogy from incoming raw material to final dispatch.<\/li>\n<li>Operator IDs and training status linked to every high-risk station.<\/li>\n<li>Inline quality checks logged with evidence (photos, test reports, calibration certificates).<\/li>\n<\/ul>\n<p id=\"ember1206\" class=\"ember-view reader-text-block__paragraph\">Case studies from sectors such as dairy and electronics show how this kind of traceability enables rapid isolation of contaminated or faulty batches, averts costly recalls, and allows companies to issue <strong>digitally verifiable quality certificates<\/strong> to customers.<\/p>\n<p id=\"ember1207\" class=\"ember-view reader-text-block__paragraph\"><strong>4. Refine, Realise, Act, Accelerate \u2013 Turn trails into trust premiums<\/strong> Once the backbone is in place, the same data trails that cut cycle time and inventory also support:<\/p>\n<ul>\n<li><strong>Audit-ready ESG reporting<\/strong> with clear data lineage, document links, and automated validation.<\/li>\n<li>Faster responses to due diligence questionnaires and buyer audits\u2014measured in hours, not weeks.<\/li>\n<li>Continuous productivity gains: S&amp;H DESIGNS routinely unlocks <strong>40\u201350% productivity improvement, 20\u201330% inventory reduction and \u20b92\u20138 crore annual margin uplift<\/strong> within 6\u201318 months, using this integrated execution model.<\/li>\n<\/ul>\n<p id=\"ember1209\" class=\"ember-view reader-text-block__paragraph\">The key shift: every improvement project is designed to leave a <strong>clean, queryable trail of evidence<\/strong> that a CFO, auditor, or EU buyer would accept.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember1210\" class=\"ember-view reader-text-block__heading-3\">Economics of Trust: Why Buyers Are Paying Attention<\/h3>\n<p id=\"ember1211\" class=\"ember-view reader-text-block__paragraph\">Verified ESG and traceability are rising because they de-risk multiple fronts for buyers:<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember1212\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQFeEd7VuJ0ytw\/article-inline_image-shrink_1000_1488\/B4DZwzssSqIAAQ-\/0\/1770393880890?e=1772064000&amp;v=beta&amp;t=AL4HaV-XK-ndly7Je_UQNnINfkTTvWK41kMAK0c4TW0\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<p id=\"ember1213\" class=\"ember-view reader-text-block__paragraph\"><em>Why buyers demand verified ESG data<\/em><\/p>\n<ul>\n<li><strong>Regulatory compliance:<\/strong> CSRD, CBAM and emerging US\/UK frameworks demand supply-chain ESG data that can withstand assurance. Suppliers who cannot provide this face higher carbon costs and shrinking order books.<\/li>\n<li><strong>Reputation and greenwashing risk:<\/strong> Brands want to answer tough NGO and investor questions with <strong>evidence, not narratives<\/strong>; suppliers with audit-ready data make them safer.<\/li>\n<li><strong>Operational resilience:<\/strong> Traceable networks isolate faults faster, reducing downtime and recall exposure.<\/li>\n<\/ul>\n<p id=\"ember1215\" class=\"ember-view reader-text-block__paragraph\">For a mid-sized export plant, a <strong>3\u20134 percentage-point margin uplift<\/strong> from productivity and working-capital gains\u2014as demonstrated in <a class=\"CxamvOwhTeVBhQZgjAyGCWJwWOjmxBZbXQ \" tabindex=\"0\" href=\"https:\/\/www.shdesigns.in\/design\/projects-3\/\" target=\"_self\" data-test-app-aware-link=\"\">S&amp;H DESIGNS projects<\/a>\u2014can translate into multi-crore annual impact, before counting the upside of access to higher-value, ESG-sensitive customers.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember1216\" class=\"ember-view reader-text-block__heading-3\">C-Suite Playbook: Converting Capacity into Global Mandates (90\u2013180 Days)<\/h3>\n<p id=\"ember1217\" class=\"ember-view reader-text-block__paragraph\"><strong>1. Reframe the brief<\/strong> Move from \u201cget us more orders\u201d to <strong>\u201cmake our plant verifiable\u201d<\/strong>:<\/p>\n<ul>\n<li>Set a board-level target: e.g., \u201cFor our top 20 export SKUs, build full digital traceability from supplier to shipment within 12 months.\u201d<\/li>\n<li>Make traceability and ESG data quality part of plant leadership KPIs, not only compliance or EHS.<\/li>\n<\/ul>\n<p id=\"ember1219\" class=\"ember-view reader-text-block__paragraph\"><strong>2. Run a 45\u201360 day diagnostic on three flows<\/strong><\/p>\n<ul>\n<li><strong>Quality:<\/strong> Where are COQ losses, and which stations lack digital evidence?<\/li>\n<li><strong>ESG &amp; labour:<\/strong> Which metrics demanded by buyers (energy, water, overtime, sub-contracting) cannot be proven today with documents and logs?<\/li>\n<li><strong>Origin:<\/strong> How far back can you trace a typical export-order SKU\u2014supplier, lot, process route?<\/li>\n<\/ul>\n<p id=\"ember1221\" class=\"ember-view reader-text-block__paragraph\"><strong>3. Prioritise \u201ctrusted by design\u201d pilots, not IT shopping lists<\/strong><\/p>\n<ul>\n<li>Pick one export line and one high-visibility buyer.<\/li>\n<li>Apply SMART\u2013DECRA\u00a9: redesign the cell\/layout, integrate scanners\/sensors, digitise critical SOPs, and stitch data into an audit-ready trail. Prove 30\u201340% productivity and a clean traceability record on that line before scaling.<\/li>\n<\/ul>\n<p id=\"ember1223\" class=\"ember-view reader-text-block__paragraph\"><strong>4. Industrialise audit-ready ESG data<\/strong><\/p>\n<ul>\n<li>Use ESG data platforms that support end-to-end data lineage, document attachments, and real-time validation, rather than manual spreadsheets.<\/li>\n<li>Align reported metrics with buyer frameworks (CSRD, CBAM, BRSR Core, sector codes like ISO 14001, SA 8000, Sedex\/BSCI).<\/li>\n<\/ul>\n<p id=\"ember1225\" class=\"ember-view reader-text-block__paragraph\"><strong>5. Build a \u201cTrust Dossier\u201d for key buyers<\/strong><\/p>\n<p id=\"ember1226\" class=\"ember-view reader-text-block__paragraph\">Within 6 months, every anchor buyer should have a <strong>single, updated dossier<\/strong> that includes:<\/p>\n<ul>\n<li>Plant digital layout and traceability architecture.<\/li>\n<li>Line-level productivity and quality trends, with root-cause and corrective-action histories.<\/li>\n<li>ESG scorecards with auditable evidence attachments.<\/li>\n<\/ul>\n<p id=\"ember1228\" class=\"ember-view reader-text-block__paragraph\">Make this dossier the centrepiece of annual business reviews and new mandate negotiations.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<p id=\"ember1229\" class=\"ember-view reader-text-block__paragraph\">If a top EU or US buyer visited your plant tomorrow and asked:<\/p>\n<blockquote id=\"ember1230\" class=\"ember-view reader-text-block__blockquote\"><p><strong>\u201cShow us, on your system\u2014not in a PowerPoint\u2014exactly how this product was made, by whom, under what conditions, and with what footprint.\u201d<\/strong><\/p><\/blockquote>\n<p id=\"ember1231\" class=\"ember-view reader-text-block__paragraph\">How many clicks\u2014and how many days\u2014would it take your organisation to answer?<\/p>\n<p id=\"ember1232\" class=\"ember-view reader-text-block__paragraph\">In 2026, the plants that can respond in real time are the ones that will turn India\u2019s manufacturing capacity into <strong>sticky, premium global mandates\u2014trusted by design, verified by data.<\/strong><\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<div class=\"relative display-flex justify-center align-items-center full-width\">\n<div id=\"ember1263\" class=\"reader-related-content-footer-v2__footer-image-wrapper artdeco-entity-lockup artdeco-entity-lockup--size-5 ember-view\">\n<div id=\"ember1264\" class=\"artdeco-entity-lockup__image artdeco-entity-lockup__image--type-square ember-view reader-related-content-footer-v2__series-logo-wrapper\"><a href=\"https:\/\/www.linkedin.com\/newsletters\/ever-ready-7372549086106791936\"><img decoding=\"async\" id=\"ember1265\" class=\"evi-image lazy-image reader-related-content-footer-v2__series-logo ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQEppODabJzt5A\/series-logo_image-shrink_100_100\/B4DZlClvl6JQAU-\/0\/1757758817804?e=1772064000&amp;v=beta&amp;t=LfcukergYOkS8Tr2IgbW2gImv_4fUehIoXtPq5z_1Gk\" alt=\"EVER-READY\" \/><\/a><\/div>\n<\/div>\n<p>EVER-READY<\/p>\n<\/div>\n<div class=\"relative display-flex justify-center align-items-center full-width\">S&amp;H DESIGNS&#8217; Research Minds Preparing Manufacturers for Future Challenges..<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deep Researched by S&amp;H DESIGNS Team. Copyright \u00a9 2026 S&amp;H DESIGNS. All rights reserved. Hrishikesh S Deshpande Founder &amp; CEO, S&amp;H DESIGNS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[35],"tags":[193,192,194,190,191],"class_list":["post-1442","post","type-post","status-publish","format-standard","hentry","category-ever-ready","tag-esgandtraceability","tag-indiaexportready","tag-msmelocaltoglobal","tag-trustedbydesign","tag-verifiedmanufacturing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/posts\/1442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/comments?post=1442"}],"version-history":[{"count":2,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/posts\/1442\/revisions"}],"predecessor-version":[{"id":1444,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/posts\/1442\/revisions\/1444"}],"wp:attachment":[{"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/media?parent=1442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/categories?post=1442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/tags?post=1442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}