{"id":1280,"date":"2025-10-02T16:28:40","date_gmt":"2025-10-02T16:28:40","guid":{"rendered":"https:\/\/www.shdesigns.in\/design\/?p=1280"},"modified":"2025-10-02T16:28:40","modified_gmt":"2025-10-02T16:28:40","slug":"brownfield-magic-how-indian-manufacturers-are-achieving-40-efficiency-gains-without-massive-capex","status":"publish","type":"post","link":"https:\/\/www.shdesigns.in\/design\/2025\/10\/02\/brownfield-magic-how-indian-manufacturers-are-achieving-40-efficiency-gains-without-massive-capex\/","title":{"rendered":"Brownfield Magic: How Indian Manufacturers Are Achieving 40% Efficiency Gains Without Massive Capex"},"content":{"rendered":"<header aria-label=\"Article header\">\n<figure class=\"relative\">\n<div class=\"reader-cover-image__wrapper-right-rail-layout\"><img decoding=\"async\" id=\"ember1175\" class=\"reader-cover-image__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQFQj7tVshWjpQ\/article-cover_image-shrink_720_1280\/B4DZmlucmPJEAI-\/0\/1759422049008?e=1762387200&amp;v=beta&amp;t=5duyKeHbZHgcnD0iwDCt9E3lWS81cHZ2M2LZFbc-oD0\" alt=\"\u00a9 Copyright S&amp;H DESIGNS. All Rights Reserved.\" \/><\/div><figcaption class=\"reader-cover-image__caption\">\u00a9 Copyright S&amp;H DESIGNS. All Rights Reserved.<\/figcaption><\/figure>\n<h1 class=\"reader-article-header__title\" dir=\"ltr\"><img decoding=\"async\" id=\"ember1179\" class=\"avatar undefined EntityPhoto-circle-4 evi-image ember-view\" style=\"font-size: 16px;\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D03AQFFCRchl8lHtQ\/profile-displayphoto-scale_100_100\/B4DZe7AhCOGYAc-\/0\/1751189204141?e=1762387200&amp;v=beta&amp;t=_XDCL8RxLVXGpAL5r76_Lqx7XuB6S3WmZB-PCtB4_jE\" alt=\"Hrishikesh S Deshpande\" \/><\/h1>\n<\/header>\n<div class=\"relative reader__grid\">\n<div class=\"reader-author-info__container\">\n<div class=\"display-flex align-items-center justify-space-between\">\n<div class=\"reader-author-info__inner-container\">\n<div id=\"ember1176\" class=\"artdeco-entity-lockup artdeco-entity-lockup--size-3 ember-view\">\n<div id=\"ember1180\" class=\"reader-author-info__content artdeco-entity-lockup__content ember-view\">\n<div id=\"ember1181\" class=\"reader-author-info__author-lockup--flex artdeco-entity-lockup__title ember-view\">\n<h2 class=\"text-heading-medium\">Hrishikesh S Deshpande<\/h2>\n<div class=\"ivm-image-view-model  inline-block display-badge__icon \">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \">Founder &amp; CEO @ S&amp;H DESIGNS, \u201cSchlau &amp; H\u00f6her Designs\u201d<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"reader-actions\">\n<div id=\"ember1190\" class=\"artdeco-dropdown artdeco-dropdown--placement-bottom artdeco-dropdown--justification-right ember-view\">\n<div id=\"ember1192\" class=\"artdeco-dropdown__content artdeco-dropdown--is-dropdown-element artdeco-dropdown__content--justification-right artdeco-dropdown__content--placement-bottom ember-view reader-overflow-options__content\" tabindex=\"-1\" aria-hidden=\"true\">October 2, 2025<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-scaffold-immersive-reader-content=\"\">\n<div class=\"reader-article-content reader-article-content--content-blocks\" dir=\"ltr\">\n<div class=\"reader-content-blocks-container\" tabindex=\"0\">\n<h3 id=\"ember1196\" class=\"ember-view reader-text-block__heading-3\">Diagnosis: The Critical Challenge Facing Indian Manufacturing<\/h3>\n<p id=\"ember1197\" class=\"ember-view reader-text-block__paragraph\">Indian manufacturers are sitting on untapped goldmines\u2014their existing facilities. Yet <strong>63% of organizations report their legacy infrastructure creates a sustainability nightmare<\/strong>, while <strong>infrastructure inefficiencies increase manufacturing costs by 20-30%<\/strong>, making it increasingly difficult to compete with nations like Vietnam and Malaysia in the global marketplace.<\/p>\n<p id=\"ember1198\" class=\"ember-view reader-text-block__paragraph\">The symptoms are unmistakable across India&#8217;s manufacturing landscape. <strong>Logistics costs consume 13% of GDP compared to 8-9% in developed countries<\/strong>, with India ranking <strong>38th globally in logistics performance<\/strong>. This inefficiency translates to approximately <strong>$45 billion lost annually<\/strong> due to logistics network inefficiencies. Meanwhile, <strong>energy costs run 10-60% higher than regional competitors<\/strong>, creating a perfect storm of operational challenges that legacy facilities compound daily.<\/p>\n<blockquote id=\"ember1199\" class=\"ember-view reader-text-block__blockquote\"><p>The paradox is striking: while <strong>88% of Indian manufacturers plan expansion backed by infrastructure growth<\/strong>, most are overlooking the transformation potential within their existing walls. Traditional wisdom suggests that aging facilities are liabilities requiring massive capital expenditure for greenfield replacements. However, this approach ignores the proven reality that <strong>brownfield digital transformation has reduced production costs by up to 70% in some cases<\/strong>, with typical manufacturers achieving <strong>15-30% cost reductions<\/strong>.<\/p><\/blockquote>\n<p id=\"ember1200\" class=\"ember-view reader-text-block__paragraph\"><strong>Manufacturing MSMEs face over 1,450 regulatory obligations annually<\/strong>, with <strong>compliance costs averaging \u20b913-17 lakh per year<\/strong>. These burdens, combined with infrastructure deficits, create a compelling case for optimization rather than replacement. The question isn&#8217;t whether to modernize\u2014it&#8217;s how to maximize returns from existing assets while minimizing disruption and capital requirements.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember1201\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQGhf34IDc0XrA\/article-inline_image-shrink_1000_1488\/B4DZmlqGsWJAAY-\/0\/1759420916664?e=1762387200&amp;v=beta&amp;t=UtxXoy78Wj6yEQNAyViVf_UN9OJFiEpbsojsVAu2uH4\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<p id=\"ember1202\" class=\"ember-view reader-text-block__paragraph\">Helping Indian Manufacturers with future predictions. Check on [<a class=\"sjkaPHPSCljuEVirqBzQIpNsTKFWmzcDTtg \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/newsletters\/ever-ready-7372549086106791936\" target=\"_self\" data-test-app-aware-link=\"\">EVER-READY<\/a>]<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember1203\" class=\"ember-view reader-text-block__heading-3\">Impact: The Multiplier Effect on Indian Manufacturing Lines<\/h3>\n<p id=\"ember1204\" class=\"ember-view reader-text-block__paragraph\">The ripple effects of brownfield optimization extend far beyond individual facilities, creating systemic advantages that compound across India&#8217;s manufacturing ecosystem. <strong>Labor productivity increases of 15-30%<\/strong> are consistently achieved through digital transformation initiatives, while <strong>forecasting accuracy improves to 85%+<\/strong>, enabling more responsive supply chain management in an increasingly volatile global market.<\/p>\n<p id=\"ember1205\" class=\"ember-view reader-text-block__paragraph\">The operational impact manifests in multiple dimensions. <strong>Overall Equipment Effectiveness (OEE) improvements of 30-50%<\/strong> are common, translating directly to increased output without additional capital investment. <strong>Machine downtime reductions of 30-50%<\/strong> eliminate the hidden costs that plague aging facilities, while <strong>maintenance costs drop by 10-40%<\/strong> through predictive analytics and systematic optimization.<\/p>\n<p id=\"ember1206\" class=\"ember-view reader-text-block__paragraph\"><strong>Environmental sustainability becomes achievable without compromise<\/strong>. The Jubilant Ingrevia case demonstrates how <strong>IoT-based optimization reduced steam consumption by 20%, scope-1 emissions by 20%, and eliminated liquid waste by 100%<\/strong>. <strong>BMW&#8217;s Munich plant achieved 50% CO2 emissions reduction and 25% electricity consumption reduction<\/strong> through brownfield automation, proving that legacy facilities can exceed sustainability targets of new constructions.<\/p>\n<p id=\"ember1207\" class=\"ember-view reader-text-block__paragraph\">The competitive advantage extends to market responsiveness. <strong>On-Time In-Full (OTIF) scores improve by approximately 10 percentage points<\/strong>, crucial when <strong>OTIF penalties can cost medium-sized businesses around $350,000 annually<\/strong>. This improvement enables Indian manufacturers to compete on reliability, not just cost, in global supply chains.<\/p>\n<p id=\"ember1208\" class=\"ember-view reader-text-block__paragraph\"><strong>Workforce transformation accelerates simultaneously<\/strong>. Rather than displacing workers, brownfield optimization creates opportunities for upskilling. <strong>Digital manufacturing technologies make the sector more attractive to skilled workers<\/strong>, addressing India&#8217;s challenge where <strong>only 4.7% of the workforce has formal skill training versus 96% in South Korea<\/strong>.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<p id=\"ember1209\" class=\"ember-view reader-text-block__paragraph\">To know more, connect with us at <a class=\"sjkaPHPSCljuEVirqBzQIpNsTKFWmzcDTtg \" tabindex=\"0\" href=\"mailto:design@shdesigns.in\" target=\"_self\" data-test-app-aware-link=\"\">design@shdesigns.in<\/a><\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember1210\" class=\"ember-view reader-text-block__heading-3\">Prescription: The Systematic Automation Approach<\/h3>\n<p id=\"ember1211\" class=\"ember-view reader-text-block__paragraph\">Brownfield optimization requires a fundamentally different approach than greenfield development. The <strong>P&amp;G Rakona plant achieved 160% productivity improvement, 20% cost reduction, and 43% inventory reduction<\/strong> between 2014-2016 through systematic digital integration rather than wholesale replacement.<\/p>\n<p id=\"ember1212\" class=\"ember-view reader-text-block__paragraph\"><strong>Phase 1: Diagnostic Intelligence Implementation<\/strong><\/p>\n<p id=\"ember1213\" class=\"ember-view reader-text-block__paragraph\">Begin with comprehensive data capture across existing operations. Deploy <strong>IoT sensors strategically\u2014Jubilant Ingrevia implemented 120 sensors across 4 technologies<\/strong> to create real-time visibility. This diagnostic layer reveals hidden inefficiencies without disrupting production flow.<\/p>\n<p id=\"ember1214\" class=\"ember-view reader-text-block__paragraph\"><strong>Predictive maintenance systems<\/strong> form the foundation. <strong>Real-time soft sensors for quality parameters reduce lab dependency while boosting productivity<\/strong>. <strong>Machine learning models establish &#8216;Golden Batch&#8217; operating ranges<\/strong>, maximizing yield from existing equipment through intelligent process control.<\/p>\n<p id=\"ember1215\" class=\"ember-view reader-text-block__paragraph\"><strong>Phase 2: Process Optimization Through Digital Twins<\/strong><\/p>\n<p id=\"ember1216\" class=\"ember-view reader-text-block__paragraph\"><strong>Digital twin technology enables virtual testing and optimization<\/strong> before physical implementation. <strong>BMW&#8217;s integrated paint process using robotic arms<\/strong> exemplifies how existing facilities can incorporate advanced automation without complete reconstruction.<\/p>\n<p id=\"ember1217\" class=\"ember-view reader-text-block__paragraph\"><strong>Advanced analytics platforms<\/strong> identify bottlenecks and optimize resource allocation. <strong>P&amp;G&#8217;s universal packing system and supply chain synchronization<\/strong> demonstrates how existing infrastructure can support flexible manufacturing systems that adapt to changing market demands.<\/p>\n<p id=\"ember1218\" class=\"ember-view reader-text-block__paragraph\"><strong>Phase 3: Integrated Automation Deployment<\/strong><\/p>\n<p id=\"ember1219\" class=\"ember-view reader-text-block__paragraph\"><strong>Selective automation targets high-impact areas first<\/strong>. Rather than complete automation, focus on <strong>constraint-relieving interventions<\/strong> that maximize throughput improvements. <strong>Automated handling systems, energy management solutions, and quality control integration<\/strong> create compounding benefits across interconnected processes.<\/p>\n<p id=\"ember1220\" class=\"ember-view reader-text-block__paragraph\"><strong>Circular economy principles<\/strong> optimize resource utilization. <strong>Waste heat recovery systems and alternative fuel integration<\/strong> reduce energy dependency while improving sustainability metrics. <strong>Real-time energy monitoring and intelligent HVAC operations<\/strong> optimize consumption without compromising production requirements.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember1221\" class=\"ember-view reader-text-block__heading-3\">Execution: Strategic Implementation Roadmap for Factory Owners and Decision Makers<\/h3>\n<h3 id=\"ember1222\" class=\"ember-view reader-text-block__heading-3\">Short-Term Actions (0-6 Months): Foundation Building<\/h3>\n<p id=\"ember1223\" class=\"ember-view reader-text-block__paragraph\"><strong>Comprehensive Infrastructure Audit<\/strong>: Conduct systematic assessment of existing assets, identifying optimization opportunities and constraint points. <strong>Evaluate current OEE, energy consumption patterns, and maintenance costs<\/strong> to establish baseline metrics for improvement measurement.<\/p>\n<p id=\"ember1224\" class=\"ember-view reader-text-block__paragraph\"><strong>Digital Infrastructure Deployment<\/strong>: Implement <strong>basic IoT sensor networks and data collection systems<\/strong>. Focus on <strong>critical equipment monitoring and energy consumption tracking<\/strong>. <strong>Establish cloud-based data platforms<\/strong> for real-time visibility across operations.<\/p>\n<p id=\"ember1225\" class=\"ember-view reader-text-block__paragraph\"><strong>Pilot Project Selection<\/strong>: Choose <strong>high-impact, low-complexity interventions<\/strong> for initial implementation. <strong>Predictive maintenance on critical equipment<\/strong> or <strong>energy optimization systems<\/strong> provide quick wins while building organizational confidence in digital transformation.<\/p>\n<h3 id=\"ember1226\" class=\"ember-view reader-text-block__heading-3\">Mid-Term Strategy (6-18 Months): Systematic Expansion<\/h3>\n<p id=\"ember1227\" class=\"ember-view reader-text-block__paragraph\"><strong>Advanced Analytics Integration<\/strong>: Deploy <strong>machine learning models for process optimization<\/strong> and <strong>quality control enhancement<\/strong>. <strong>Implement digital twin capabilities<\/strong> for virtual testing and optimization of proposed changes.<\/p>\n<p id=\"ember1228\" class=\"ember-view reader-text-block__paragraph\"><strong>Automation Targeting<\/strong>: <strong>Selectively automate bottleneck processes<\/strong> identified through data analysis. Focus on <strong>material handling optimization, quality control automation, and energy management systems<\/strong> that provide measurable ROI within 12-18 months.<\/p>\n<p id=\"ember1229\" class=\"ember-view reader-text-block__paragraph\"><strong>Workforce Development<\/strong>: <strong>Implement comprehensive training programs<\/strong> for digital system operation and maintenance. <strong>Develop internal capabilities<\/strong> for ongoing optimization and system management.<\/p>\n<h3 id=\"ember1230\" class=\"ember-view reader-text-block__heading-3\">Long-Term Transformation (18+ Months): Integrated Excellence<\/h3>\n<p id=\"ember1231\" class=\"ember-view reader-text-block__paragraph\"><strong>End-to-End Integration<\/strong>: <strong>Connect all manufacturing systems<\/strong> through integrated platforms enabling <strong>real-time production planning, supply chain synchronization, and customer demand response<\/strong>.<\/p>\n<p id=\"ember1232\" class=\"ember-view reader-text-block__paragraph\"><strong>Sustainability Integration<\/strong>: <strong>Implement circular economy principles<\/strong> throughout operations. <strong>Deploy renewable energy systems, waste reduction technologies, and carbon tracking systems<\/strong> to achieve sustainability targets while reducing operational costs.<\/p>\n<p id=\"ember1233\" class=\"ember-view reader-text-block__paragraph\"><strong>Continuous Optimization<\/strong>: <strong>Establish continuous improvement culture<\/strong> supported by <strong>data-driven decision making<\/strong> and <strong>regular system upgrades<\/strong>. <strong>Develop capabilities for ongoing innovation<\/strong> and adaptation to market changes.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<h3 id=\"ember1234\" class=\"ember-view reader-text-block__heading-3\">Partnership: S&amp;H DESIGNS as Your Brownfield Transformation Catalyst<\/h3>\n<p id=\"ember1235\" class=\"ember-view reader-text-block__paragraph\">S&amp;H DESIGNS brings <strong>three decades of specialized experience in material handling and automation solutions<\/strong> specifically designed for brownfield optimization challenges. Founded in 2006 with the philosophy of <strong>&#8220;Smart &amp; Superior Designs&#8221;<\/strong>, the company has delivered <strong>over 360 unique systems<\/strong> to manufacturers across India, developing deep expertise in maximizing ROI from existing infrastructure.<\/p>\n<blockquote id=\"ember1236\" class=\"ember-view reader-text-block__blockquote\"><p><strong>Proven Brownfield Expertise<\/strong>: S&amp;H DESIGNS specializes in <strong>new or existing factory layout optimization<\/strong>, focusing on <strong>effective space utilization, improved productivity, and operator efficiency<\/strong>. Their <strong>material handling solutions leverage three decades of data<\/strong> to optimize existing workflows without requiring complete facility reconstruction.<\/p><\/blockquote>\n<p id=\"ember1237\" class=\"ember-view reader-text-block__paragraph\"><strong>Integrated Solution Architecture<\/strong>: The company&#8217;s offerings span <strong>material handling solutions, special purpose machines, and factory layout optimization<\/strong>. Their <strong>holistic approach addresses bottlenecks systematically<\/strong> rather than piecemeal improvements, ensuring integrated benefits across operations.<\/p>\n<p id=\"ember1238\" class=\"ember-view reader-text-block__paragraph\"><strong>Risk-Minimized Implementation<\/strong>: S&amp;H DESIGNS&#8217; <strong>modular approach enables gradual transformation<\/strong> while maintaining operational continuity. Their <strong>air balancer implementations at Mahindra &amp; Mahindra achieved 100% damage reduction, 4x efficiency improvement, and 75% cycle time reduction<\/strong> while saving three operators per shift.<\/p>\n<p id=\"ember1239\" class=\"ember-view reader-text-block__paragraph\"><strong>Technology Integration Capabilities<\/strong>: The company&#8217;s <strong>advanced gripper designs, automated systems, and PLM support<\/strong> enable seamless integration of modern automation with existing equipment. Their <strong>comprehensive project execution experience with OEMs globally<\/strong> ensures reliable implementation of complex brownfield transformations.<\/p>\n<p id=\"ember1240\" class=\"ember-view reader-text-block__paragraph\"><strong>Sustainability and Efficiency Focus<\/strong>: S&amp;H DESIGNS&#8217; solutions directly address the <strong>sustainability nightmare<\/strong> affecting 63% of organizations. Their <strong>energy-efficient designs and waste reduction systems<\/strong> align with both cost optimization and environmental compliance requirements.<\/p>\n<p id=\"ember1241\" class=\"ember-view reader-text-block__paragraph\"><strong>Strategic Partnership Model<\/strong>: Rather than vendor relationships, S&amp;H DESIGNS functions as a <strong>transformation partner<\/strong>, providing <strong>ongoing support, training, and optimization services<\/strong>. Their <strong>aggressive expansion mode<\/strong> and commitment to <strong>reaching every corner of India<\/strong> ensures local support for long-term transformation success.<\/p>\n<p id=\"ember1242\" class=\"ember-view reader-text-block__paragraph\">The company&#8217;s <strong>track record with major manufacturers like TATA Motors, Mahindra &amp; Mahindra, and Norton Grindwell<\/strong> demonstrates their capability to deliver measurable results in complex brownfield environments. Their <strong>integrated approach combining technical expertise with practical implementation<\/strong> makes them uniquely positioned to help Indian manufacturers achieve the <strong>25-40% efficiency gains<\/strong> that brownfield optimization promises.<\/p>\n<p id=\"ember1243\" class=\"ember-view reader-text-block__paragraph\">Through strategic partnership with S&amp;H DESIGNS, Indian manufacturers can transform their legacy infrastructure challenges into competitive advantages, achieving <strong>world-class efficiency without world-class capital expenditure<\/strong>.<\/p>\n<hr class=\"reader-divider-block__horizontal-rule\" \/>\n<div class=\"relative display-flex justify-center align-items-center full-width\">\n<div id=\"ember1274\" class=\"reader-related-content-footer-v2__footer-image-wrapper artdeco-entity-lockup artdeco-entity-lockup--size-5 ember-view\">\n<div id=\"ember1275\" class=\"artdeco-entity-lockup__image artdeco-entity-lockup__image--type-square ember-view reader-related-content-footer-v2__series-logo-wrapper\"><a href=\"https:\/\/www.linkedin.com\/newsletters\/gear-up-6935963115842867200\"><img decoding=\"async\" id=\"ember1276\" class=\"evi-image lazy-image reader-related-content-footer-v2__series-logo ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D12AQEcGdVfU0T0Zw\/series-logo_image-shrink_100_100\/B4DZlCQL05IEAU-\/0\/1757753169577?e=1762387200&amp;v=beta&amp;t=wTQt-5SjWcNNys1d5CHrhT2Ok1mYJvGsy7dxpH6SJGE\" alt=\"Gear Up\" \/><\/a><\/div>\n<\/div>\n<p>Gear Up<\/p><\/div>\n<p class=\"reader-related-content-footer-v2__logo-description reader-related-content-footer-v2__logo-text\">S&amp;H Designs is a team of &#8220;Innovative Minds&#8221;, &#8220;Empowering decision makers with actionable insight.&#8221;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9 Copyright S&amp;H DESIGNS. All Rights Reserved. Hrishikesh S Deshpande Founder &amp; CEO @ S&amp;H DESIGNS, \u201cSchlau &amp; H\u00f6her Designs\u201d October 2, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[13],"tags":[46],"class_list":["post-1280","post","type-post","status-publish","format-standard","hentry","category-gear-up","tag-brownfieldtransformation-manufacturingexcellence-industry40-legacytoleader-smartautomation"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/posts\/1280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/comments?post=1280"}],"version-history":[{"count":1,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/posts\/1280\/revisions"}],"predecessor-version":[{"id":1281,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/posts\/1280\/revisions\/1281"}],"wp:attachment":[{"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/media?parent=1280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/categories?post=1280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shdesigns.in\/design\/wp-json\/wp\/v2\/tags?post=1280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}